POWERADE’s “Running Back to Schools”

It makes sense that Chris Johnson’s team benefits from his rushing yards, but now local schools will also feel the impact of every yard earned this season.

Johnson and POWERADE have teamed to create “POWERADE’s Running Back to Schools,” an initiative that benefits Metropolitan Nashville Public High Schools. For every rushing yard Johnson gains throughout the 2010 football season, POWERADE will donate $10 to the Davidson County schools’ athletic programs to help defray costs for equipment, uniforms and facility upgrades.

In addition, POWERADE encourages fans to follow Johnson’s charitable endeavor via his Twitter feed (twitter.com/ChrisJohnson28) and will make a bonus contribution of $1 for each of the first 5,000 re-tweets by his followers who include #powerade.

Last season, Johnson eclipsed the magical 2,000 yard mark – only the 6th player ever to do so – by finishing the season with 2,006 rushing yards. “My goal is to raise more than $20,000…if you catch my drift,” said Johnson.

He added, “I loved my high school sports experience in Orlando, and it taught me skills such as teamwork, discipline and dedication.  POWERADE and I want to do our part to make sure that youngsters here in Nashville have an opportunity for their own positive high school sports experience, and that requires proper funding.”

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